Protection

In a world where more than 70% of all assets are intangible, copying and misuse has become an growing threat to investments companies make in works or content that can be protected – be it domains, designs, logos, sounds, software code, products, methods, or your person.

Protecting your rights is crucial. Both in terms of how to protect your rights as well as in terms of the scope of protection.

You can protect your rights in a variety of ways depending on the nature of the asset, the need for protection, and where in the world the asset is to enjoy protection. Read more below.

Our areas

Trademarks

Trademarks are the umbrella term for your company's business identifiers, which can come in many different forms. Traditional trademarks are word marks (the actual name of the trademark) and figurative marks (e.g. logo), but it is also possible to register a number of other types of business signs such as sounds, gestures, shape and multimedia (e.g. an animation of a logo).

Use and registration entails the exclusive right to use the trademark. A trademark registration is valid for 10 years from the date of application and must therefore be renewed every 10 years.

We help you with all legal aspects of trademark registrations, including registration, ongoing monitoring and possible prosecution of infringements.

For more information about trademarks, please contact Reza Ahmadian.

Patents

Patents are a protection of technologies and products and will often be crucial for companies that base their business on specific technologies and products. A patent can secure the company's investments in e.g. development and research.

If you want to know more about patents, please contact Michael Brandt.

Copyright

Copyright is the most basic protection you can obtain and is the basis for almost all protection. Protected works include images, videos, music, sounds and, not least, software. To obtain copyright protection, there are a number of conditions that must be met. The product must be original, which means that it must be the result of the author's personal and independent creative effort. The product must also be characterized as a "work".

It is neither necessary nor possible to register copyright in Denmark to enjoy protection.

CO:PLAY assists with copyright advice and enforcement and ensuring that your activities do not infringe the copyrights of others.

If you want to know more about copyright, please contact Reza Ahmadian.

Domain disputes

Internet domains have evolved into valuable and essential rights that need to be protected. The value of a domain can be enormous, which is why it's not uncommon for disputes over internet domains to arise. This can happen, for example, when a person buys a domain containing a company's trademark, and the person subsequently tries to sell the domain to the company at a high price, or when a person buys a domain name to harm a company.

CO:PLAY provides advice on domain disputes, including in the Complaints Board for Domain Names (regarding the .dk top-level domain) and international domains based on ICANN's rules.

If you want to know more about domain disputes, please contact Michael Brandt.

Good marketing practice

Your company's brand, products, look-and-feel, etc. are protected by marketing law and your competitors are not allowed to imitate or free-ride on your efforts. Your protection comes from the effort you put in, and the principle of the rules is that everyone is allowed to put in their own effort and not free-ride on others. Protection grows with your efforts, and the interest to imitate typically arises when a lot of effort and investment results in success. It's important to enforce your rights so that your efforts and investment are not eroded by others' imitations. We advise on all aspects of marketing law and have extensive experience in enforcing companies' marketing law protection.

If you want to know more about good marketing practice, please contact Reza Ahmadian.

Is your company taking good enough care of its trade secrets?

Since 2018, it has been a requirement that a company that wants protection of its trade secrets takes appropriate actions to protect them. One of the ways to protect trade secrets can, for example, be to ensure that employees who have knowledge of the trade secrets are sworn to secrecy and that business partners and others to whom the company gives access to the trade secrets only have access when they have entered into a non-disclosure agreement (NDA).

Trade secrets can be any kind of information about the company's products, services, methods or anything else that has independent economic value and is not known to the outside world, i.e. is secret.

If you need to know more about protecting your trade secrets or if someone has misused your trade secrets, please contact Michael Brandt.

Our protection team

If you need assistiance in one or more of the areas within Protection, you can contact someone from our team:
Reza Ahmadian
Lawyer
Laurine Støve Larsen
Lawyer
Kristoffer Rosenquist Kirk
Lawyer, CTO
Michael Brandt
Lawyer (H)