Protection

In a world where more than 70% of all assets are intangible, copying and misuse has become an growing threat to investments companies make in works or content that can be protected – be it domains, designs, logos, sounds, software code, products, methods, or your person.

Protecting your rights is crucial. Both in terms of how to protect your rights as well as in terms of the scope of protection.

You can protect your rights in a variety of ways depending on the nature of the asset, the need for protection, and where in the world the asset is to enjoy protection. Read more below.

Our areas

Trademarks

Trademarks serve as the overarching term for your company's business identifiers, which can take many different forms. Traditional trademarks include word marks (the name of the trademark) and figurative marks (such as logos), but it is also possible to register other types of business identifiers, including sounds, gestures, shapes, and multimedia elements (such as an animated logo).

Both use and registration grant the exclusive right to use the trademark. A trademark registration remains valid for 10 years from the date of application and must be renewed every 10 years to maintain protection.

We assist with all legal aspects of trademark protection, including registration, ongoing monitoring, and enforcement against potential infringements.

If you want to know more about trademarks, please contact Line Forsberg Pointinger.

Patents

Patents are a protection of technologies and products and will often be crucial for companies that base their business on specific technologies and products. A patent can secure the company's investments in e.g. development and research.

If you want to know more about patents, please contact Michael Brandt.

Copyright

Copyright is the most fundamental form of protection and serves as the foundation for nearly all intellectual property rights. It applies to creative works such as images, videos, music, sound recordings, and, importantly, software. To qualify for copyright protection, a work must meet specific criteria. It must be original, meaning it results from the author's personal and independent creative effort, and it must be classified as a "work" under copyright law.

In Denmark, copyright protection is granted automatically, and there is no requirement or possibility to register copyright in order to secure rights.

CO:PLAY provides expert advice on copyright matters, helping businesses enforce their rights and ensure compliance to avoid infringing on others' copyrights.

If you want to know more about copyright, please contact Line Forsberg Pointinger.

Domain disputes

Internet domains have evolved into valuable and essential rights that need to be protected. The value of a domain can be enormous, which is why it's not uncommon for disputes over internet domains to arise. This can happen, for example, when a person buys a domain containing a company's trademark, and the person subsequently tries to sell the domain to the company at a high price, or when a person buys a domain name to harm a company.

CO:PLAY provides advice on domain disputes, including in the Complaints Board for Domain Names (regarding the .dk top-level domain) and international domains based on ICANN's rules.

If you want to know more about domain disputes, please contact Michael Brandt.

Good marketing practice

Your company's brand, products, and overall look-and-feel are protected under marketing law, ensuring that competitors cannot imitate or take advantage of your efforts. The level of protection you have is directly linked to the effort and investment you put into your brand. The fundamental principle of marketing law is that businesses must create their own value rather than benefiting from others’ hard work. As your investment and efforts lead to success, the risk of imitation increases. It is essential to enforce your rights to safeguard your competitive edge and prevent others from undermining your brand.

We provide legal advice on all aspects of marketing law and have extensive experience in helping companies enforce their rights.

If you would like to learn more about marketing law and best practices, please contact Line Forsberg Pointinger.

Is your company taking good enough care of its trade secrets?

Since 2018, it has been a requirement that a company that wants protection of its trade secrets takes appropriate actions to protect them. One of the ways to protect trade secrets can, for example, be to ensure that employees who have knowledge of the trade secrets are sworn to secrecy and that business partners and others to whom the company gives access to the trade secrets only have access when they have entered into a non-disclosure agreement (NDA).

Trade secrets can be any kind of information about the company's products, services, methods or anything else that has independent economic value and is not known to the outside world, i.e. is secret.

If you need to know more about protecting your trade secrets or if someone has misused your trade secrets, please contact Michael Brandt.

Our protection team

If you need assistiance in one or more of the areas within Protection, you can contact someone from our team:
Laurine Støve Larsen
Lawyer
Line Forsberg Pointinger
Lawyer (L)
Kristoffer Rosenquist Kirk
Lawyer, CTO
Michael Brandt
Lawyer (H)