Seminar

Digital Marketing, GDPR and Marketing Law crash course

Do you want to ensure your business is ready to navigate the intersection of GDPR and marketing law?
Are you interested in optimizing your company's marketing methods without breaking the law? Do you want to learn more about the latest guidance on IP tracking and pixels, direct marketing and more?

Then this Digital Marketing crash course is the right course for you.

CO:PLAY invites you to a crash course on Digital Marketing, where our experts Heidi Højmark Helveg and Line Forsberg Pointinger will give you insight into the rules and practices of GDPR and marketing law, so you can stay on the right side of the legislation and at the same time use the effective marketing methods that are continuously being developed.

We look forward to an exciting day of valuable knowledge and discussion on how you can optimize your business marketing within the legal framework. Don't hesitate to contact us if you have any questions in advance.

We look forward to welcoming you!

Program

  • 09.00 Welcome and introduction
  • 09.15 Direct Marketing
    - The Danish Data Protection Agency's guidelines on direct marketing
    - The rules of the Danish Marketing Practices Act
    - Relevant practice
  • 10.30 Tracking methods (cookies, tracking pixels, URL tracking, IP tracking, etc.)
    - New guidance from the European Data Protection Board (EDPB)
    - The interplay between ePrivacy, marketing law and GDPR
  • 11.30 Lunch and networking
  • 12.00 Thank you for today
Sign up here
DATE
March 21, 2024
TIME
9-12
WHERE
CO:PLAY Advokatpartnerselskab, Strandvejen 58, 2900 Hellerup.
PRICE
Free of charge
People from CO:PLAY:
Heidi Højmark Helveg
Lawyer (H)
Line Forsberg Pointinger
Lawyer
Guests:
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