CO:PLAY, which has been the main sponsor for the past four seasons, is now extending its sponsorship of the DCU elite team Team CO:PLAY-GIANT STORE, which in recent years has cemented itself as Denmark's best amateur cycling team.
The young team is led by Denmark's U-19 track national team coach, Rasmus Quaade, and after the team's first UCI victory in the 2024 season and the re-signing of world champion Lasse Norman Leth, the ambitions for the team are higher than ever.
Team owner Jesper Thiesen says, "We are very happy that our main sponsors CO:PLAY and Giant Store continue their sponsorships, which are crucial for us to develop our team, which is 100% volunteer-based. Together with the other sponsors, they make it possible for us to participate in races and continue the development of the many talents that come through our team".
The sponsorship, which has been extended for one year for the time being, together with contributions from other sponsors, ensures the team's participation in both Danish and international races.
CO:PLAY's Chairman of the Board Michael Brandt says, "For a tech law firm like CO:PLAY, a talent factory like Team CO:PLAY-GIANT STORE is something we can really identify with. All the volunteers around the team are doing a fantastic job, and we want to support this and thereby contribute to the growth of Denmark's great success in cycling "
The sponsorship bridges the gap between the association and the business world as it also serves as an exclusive cycling network for business leaders, especially in the IT and technology sector, where they can train together with elite athletes and key people from the cycling world.
For CO:PLAY, the sponsorship is an investment in talent development and the continued growth of the association. By supporting Team CO:PLAY-GIANT STORE, the law firm contributes to providing young cycling talents with the necessary framework to pursue their dreams.
"We see a clear parallel between our work with talent development in cycling and our own focus on developing the best lawyers of the future. It gives us food for thought about how important it is to invest in our talent," says CO:PLAY's Chairman of the Board Michael Brandt.
Read more about Team CO:PLAY-GIANT STORE and the cycling network here
