Line Forsberg has been a presenter at DI – The Danish Industry Webinar about companies' communication about their sustainable initiatives and initiatives.  

‍

The purpose of the presentation was to give the participants, members of DI, an introduction to the main rules for the application of claims about sustainability and SDGs in its marketing, as well as advice on how to avoid smoking in the greenwashing trap.  

‍

Greenwashing occurs when companies mislead consumers by making their products, production methods or other activities appear more sustainable than what is the case. Therefore, Line focused on outlining the framework for the use of sustainable claims in marketing as well as related documentation requirements.  

‍

Tips for using sustainable claims in marketing:

1. Be specific: Tell us about the allegation.

2. Provide evidence: the accuracy of the claim must be demonstrated, preferably by independent bodies or investigations.

3. Continuous follow-up of marketing efforts: Follow up on the claims used.

4. Remember special legislation and industry standards: Special requirements may apply to you.

‍

For further information, please contact:

Line Forsberg Andersen

Mobile: +45 2619 4966

Email: lfp@coplay.law

‍