Heidi Helveg Højmark has been presenter of Influenced 2020 in Copenhagen. Heidi's presentation focused on Influencer marketing including rules and pitfalls. In the presentation, Heidi reviewed the main rules for influencers, including the rules on advertising markings, advice on the content of agreements with advertisers, and tips on how to handle government inquiries.

Christine Jans stars in the podcast JOST:Influencer Marketing, where she focuses on the legislation in connection with influencer marketing. Christine highlights a number of issues and previous cases e.g. about the correct marking of advertising, rights, food and general marketing law, and how to comply with the law both as an influencer and company. Listen to the podcast at the App Store here or Spotify here.

Josephine Staunsbjerg, founder of JOST, says: "I have used both Heidi Højmark Helveg and Christine Jans from Synch in connection with the dissemination of the Marketing Act to marketing departments. Heidi received really good feedback on a presentation on the legislation related to influencer marketing at our conference #influenced. I myself had the pleasure of having Christine in my podcast, JOST Influencer Marketing, which explains various aspects of influencer marketing in an easy-to-understand way. Here it was obvious to include Christine's expertise in the field. Both Christine and Heidi are skilled intermediaries who manage to communicate complicated legislation to ordinary "ordinary" people. And you sense that they are experts in the field. That was one of the most important things for me when I booked them. And they performed very much what I expected – and more. In addition, they are extremely professional, down to earth and good at including examples that suit their audience."