Are your company's products less harmful to the environment than those of your competitors? Or is your company doing something for the environment in general? If so, these are important messages to get across in your marketing.Although it can be difficult to know when you can market yourself as green, sustainable or similar, and may fear being called a "greenwasher", don't be put off from using green statements in your marketing if they are correct.

Come to CO:PLAY's crash course on green marketing, where Heidi Højmark Helveg, Line Forsberg Pointinger and Laurine Støve Larsen will give you an insight into the most important rules and practices related to marketing green initiatives. The course is aimed at businesses that sell products to consumers, whether through physical or online sales, and that use or want to use green claims in their marketing.

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Location: CO:PLAY Law Firm, Strandvejen 58, 2900 Hellerup.

Time: 15 March 2023, 9-12, including light lunch.

Registration: 10 March at the latest. Registration is free and should be sent to contact@coplay.law. Places are limited, so register now.

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Program:

09.00 Welcome and introduction

09.15 Legislation - what is regulated where?

09.45 The Consumer Ombudsman's single guide and practice

10.30 Practice - examples of legal and illegal green marketing

11.30 Lunch and networking