Today, 15 September 2022, lawyer Heidi Højmark Helveg, an expert in marketing law, gave a presentation on influencer marketing law at the #Influenced conference. The conference was aimed at anyone working with influencer marketing - that is, the use of people (influencers) for marketing. We trust people in our networks, often more than we trust companies. This is why advertisers often use influencers to target campaigns. When working with influencer marketing, there are a number of rules you should be aware of in order to stay on the right side of the law.At the well-attended conference, Heidi discussed, among other things, the rules on hidden advertising, greenwashing, the use of other people's content (including music on social media) and price marketing.