Heidi Højmark Helveg is one of the country's leading lawyers in marketing law and is often used as an expert, including she is appointed as a specialist Jura Info here. Heidi speaks to Dansk Marketing in connection with a conflict between Power and DBU.
In a competition, Power has distributed tickets for the match between Finland and Denmark. In addition, a player in an orange football jersey appears in the campaign. DBU believes that the company is violating DBU's rights with the campaign prior to the European Championship.
Legal assessment
Heidi evaluates that a case could tip in Power's favour: 'That's because there might be some corners in their campaign that could have been changed, but I don't see why they shouldn't have to hand out two tickets'.
Heidi continues: "It is not only for the sake of DBU and Power, but also in relation to what one must generally do with competitions".
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Email: hhh@coplay.law
