CO:PLAY invites you to a crash course on Digital Marketing, where our experts Heidi Højmark Helveg and Line Forsberg Pointinger will give you insight into the rules and practices within GDPR and the Marketing Act, so you can stay on the right side of the legislation and at the same time use the effective marketing methods that are continuously being developed.

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Program

09.00 - Welcome and introduction

09.15 - Direct marketing

• Marketing by the Danish Data Protection Agency
• The rules of the Marketing Act
• Relevant practices

10:30 - Tracking methods (Cookies, tracking pixels, URL tracking, IP tracking, etc.)

• New guidance from the European Data Protection Board
• The interplay between ePrivacy, marketing law and GDPR

11.30 - Lunch and networking

12.00 - Thank you for today  

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After completing the course, you will receive a course certificate. Course participation also counts as mandatory continuing education for lawyers.

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Registration: The course is free and registration can be done here and must be completed by Monday, March 18, 2024.

Location: CO:PLAY Advokatpartnerselskab, Strandvejen 58, 1., 2900 Hellerup

Cancellation and No-Show: We would appreciate it if you could let us know if you are unable to attend. Preferably no later than Monday, March 18 at 12 noon. Cancellations must be made in writing via email to event@coplay.law.  

If you have any questions or changes to your registration, please contact event@coplay.law

We look forward to an exciting day with valuable insights on how you can optimize your business marketing within the legal framework.

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